Outbound Intelligence
Research accounts and monitor your market.
We build intelligence systems around your target market, combining account research, relevant sources, and monitoring rules to deliver useful findings to your sales team.
Implementation + optional monitoring
Who this is for
Teams that need better account prioritisation, ongoing market research, or visibility into developments across target companies.
Typical scope
We agree the deliverables and boundaries for your implementation before work begins.
- Target-account criteria and market definition.
- Research-source selection.
- Account identification and qualification.
- Monitoring of agreed developments, such as new projects, tenders, expansion, hiring, or leadership changes.
- Account matching and prioritisation.
- Relevant contact or role identification where information is available.
- Source links, dates, and an explanation of relevance.
- Delivery into an agreed destination, such as a CRM, shared sheet, Slack, or email.
- Optional ongoing monitoring and refinement.
Example scope
Monitoring new project announcements.
An engineering consultancy wants to track newly announced projects in selected markets. The system surfaces relevant announcements, identifies the organisations involved where publicly available, records the reported project stage, and routes the finding to the responsible salesperson.
Illustrative example, not a client case study.
Source
Public announcement, link, and date
Context
Organisations and reported project stage
Relevance
Match against the agreed market criteria
Delivery
Finding routed to the responsible salesperson
A company event is a reason to investigate. It is not proof of buying intent.
What you receive
An organised research and monitoring process that helps the team decide where to focus its attention.
Engagement
and scope
A relevant company event is not proof of buying intent. Findings include source links and dates, with sourced facts clearly separated from interpretations. Public announcements are starting points for investigation, not confirmed purchase opportunities.
How we work together
Initial implementation, with optional recurring monitoring and maintenance.
Projects are quoted once we understand the requirements. Software subscriptions and third-party data costs are identified separately during scoping.
You retain ownership of your accounts, data, and agreed documentation.
Discuss your project.
Tell us about your current tools, your team, and what you need help setting up or improving.